White, odorless, sweet-tasting powder.
Unlike those other sugar alcohols, and menthol, maltitol does not stimulate the cold sensors in the skin, so it does not feel cool in the mouth.
Maltitol is used in reduced calorie foods as a sweetener. It does not promote tooth decay, and so it is used to sweeten toothpastes and mouthwash.
Maltitol is especially useful in low calorie chocolate, because it is more like sugar than other sugar alcohols. It doesn't absorb water from the air, it is stable under heating, and has a high melting point.